As tariffs put pressure on retail media budgets, advertisers are, in turn, pressuring retail media networks (RMNs) for more sophisticated measurement tools that provide them with richer data across the entire funnel.
Trump administration’s student loan crackdown couldn’t come at a worse time: Wage garnishment and loan defaults could reduce annual consumer spending by $63 billion, pressuring the strained US economy.
Reddit’s global growth is now core to its business: Community-driven expansion and ad revenues abroad are transforming the platform’s trajectory.
The growing trade war could dim America’s birthday and beyond: With flags and fireworks largely produced in China, July Fourth may be quieter—and holiday gifts scarcer.
In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered “Buy For Me” feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our “Behind the Numbers” podcast.
Trump may pursue 100% tariffs on movies produced overseas: The proposal promises to upend the American film industry.
Skechers goes private in challenging time for footwear industry: The $9.4 billion deal will give the company breathing room to navigate punishingly high tariffs.
Toys are among the first cuts when consumers feel squeezed: Coupled with shifting tariff policies, that puts Mattel in a tough spot.
By keeping nonprofit control, OpenAI ditches profit-first ambitions and positions itself as the ethical backbone of the AI race
Custom AI agents are booming, but power and capacity shortfalls are slowing Microsoft’s expansion, threatening to delay broader adoption and inflate cloud costs.
As genAI tools grow more complex, error rates climb—raising red flags for marketers who now face mounting risks from inaccurate, overconfident outputs.
A new type of tax-advantage account making its way through Congress could be a chance for banks to attract and retain customers.
71% of consumers worldwide are interested in AI agents that can answer questions for faster customer service, according to December 2024 data from Salesforce.
Trump administration tariffs could significantly alter digital advertising strategies, forcing marketers to pivot toward performance channels.
Payment providers are investing in AI to help streamline and personalize both the merchant and customer experiences
The personalized rewards offering will help the credit card stand out against other no-annual-fee credit cards
Threads hits 350 million monthly active users: As the platform sees steady growth, the question of whether it’ll outpace X in the near future intensifies.
GenAI use is widespread in creative marketing: Leadership, however, is focused on operations over content outcomes.
Macroeconomic uncertainty and an overreliance on Cash App led the company to slash its full-year guidance
The biggest ecommerce disruptors face a reckoning: The closing of the de minimis exemption is forcing Shein, Temu, and TikTok Shop to pivot, but it isn’t clear that shoppers will follow.