With Meta and Google found liable for addictive designs, healthcare marketers and doctors must prepare for concerned parents seeking guidance on preventing social media addiction in their children.
Healthcare and pharma brands must adapt digital marketing for the AI search era, make CTV actionable for older viewers, and align social strategies with how consumers discover health content.
Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.
A verdict that their feed designs are addictive could yield warnings to users, tighter ad rules, and legal reforms.
New Snapchat ad formats and strong engagement aim to sway marketers despite a modest ad revenue share.
Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.
Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.
Launch screen takeover and sequencing ads mimic TV roadblocks, trading seamless feed vibes for recall and control.
In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.
Meta will trim third-party reviewers, betting AI can cut scams and errors. But the change may risk opaque, uneven calls.
17.9M tuned in to the Oscars ceremony, down 9% YoY, as social clips and second screens siphon live TV’s once-captive crowd.
Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.
Short-form video rules Gen Z as 85% watch weekly, fueling discovery and sales.
New guidelines reward commentary and original content, targeting repost spam that’s crowding user feeds.
New scam alerts and stricter advertiser vetting aim to reduce brand risk and fraud while fortifying its long-term ad ecosystem.
79% of Gen Zers miss pre-ad days on TikTok as distrust, algorithm gripes, and ad overload dent the app’s credibility.
Ottawa ditches a shutdown for EU-style audits and data gates, keeping 613,000 SMBs active.