Customer retention now defines customer experience (CX) success. Yet many organizations still deliver experiences that fall short. This report examines how CMOs can align teams, data, and AI to reduce churn and avoid costly, acquisition-led growth.

Key Question: How can CMOs align marketing, product, and customer teams to turn CX into a sustainable growth engine?

Key Stat: More than three-quarters (77%) of executives rank customer retention and loyalty as the top digital CX success metrics.